RESEARCH HUB

Evidence and ideas for better tourism policy and deeper understanding.

Regenerative tourism in Hawaiʻi is still taking shape - and so is the research that can guide it. This page collects work that raises good questions, proposes bold ideas, and invites us to rethink tourism’s relationship to people, land, and policy. Some of it has already influenced strategy. Much of it offers potential for what comes next.

TOURISM POLICY & DATA RESEARCH

In Hawai‘i


This comprehensive statewide study, commissioned by the Hawaiʻi Tourism Authority, identifies challenges, barriers, and opportunities facing Hawaiʻi-based businesses and organizations in adopting regenerative tourism. Drawing from 921 survey responses and 92 key informant interviews, the report outlines strategic recommendations for workforce development, marketing, volunteer engagement, and cross-sector collaboration. It positions regenerative tourism as both a policy framework and an economic strategy, emphasizing its potential to drive circular economies, community stewardship, and localized tourism governance.

Ward Research & Kilohana by Council for Native Hawaiian Advancement (CNHA)


This landmark report outlines a comprehensive restructuring of tourism governance in Hawaiʻi, advocating for the creation of a Destination Stewardship Organization (DSO) rooted in local values, regenerative tourism, and community-first collaboration. Based on surveys, interviews, and global benchmarks, the report proposes structural reforms to rebuild trust, enhance accountability, and ensure tourism contributes positively to social, cultural, environmental, and economic well-being across the islands.

Governance with Aloha


This study investigates how regenerative travel influences local support for tourism development on Kauaʻi, using a moderated-mediation model that includes foreign tourist attractiveness and travel-shaming. Drawing on responses from 463 residents, the study finds that regenerative travel significantly enhances resident support—both directly and through perceptions of tourist friendliness and respect. However, this relationship weakens when residents feel travel-shaming is prevalent. Notably, the authors develop and validate a new scale to measure regenerative travel behavior, offering a rare data-driven contribution to the field. Findings support regenerative tourism as a promising pathway toward restoring resident trust and balancing tourism development in sensitive, post-crisis destinations.

Zaman, Aktan, Agrusa, & Khwaja


Andrade, Itoga, Agrusa, & Lema

This study examines U.S. tourists' perceptions of Hawaiian culture and their willingness to pay additional fees for authentic cultural experiences and sustainable tourism practices. The findings indicate that many visitors value genuine cultural interactions and are willing to financially support initiatives that preserve and promote Hawaiian heritage, suggesting economic opportunities to integrate cultural sustainability into Hawaiʻi's tourism industry.


Beyond Hawai‘i

ACADEMIC, CONCEPTUAL & THEORETICAL WORKS

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