Community Tourism Collaborative - Community Stewardship Program

This year, nine organizations have been selected for the Community Stewardship Program, receiving technical assistance and funding to grow their stewardship work ranging from $18,500 to $50,000. This funding will support their efforts in protecting and revitalizing Hawaiʻi’s sacred spaces and important cultural sites. Each organization will benefit from capacity-building opportunities, including specialized workshops, professional services, and tailored consultations designed to enhance their stewardship activities.

Ahupuaʻa ʻO Hālawa
Hālawa Valley, Molokaʻi


ʻĀina Hoʻōla Initiative

Keaukaha, Hilo, Hawaiʻi Island

East Maui Land Restoration
Honomanū Waterfall, Maui


Haleakalā Conservancy
Haleakalā, Maui


Hui Aloha Kīholo
Kīholo State Park Reserve, Hawaiʻi Island


Hawaiian Civic Club of Wahiawā
Wahiawā, Oʻahu

Hui O Laka
Kōkeʻe & Waimea Canyon, Kauaʻi


North Shore Community Land Trust

Haleʻiwa, Oʻahu


Pōhāhā I Ka Lani

Waipiʻo Valley, Hawaiʻi Island


Program Info

The ʻauwai, the main artery delivering water from the main stream to the loʻi kalo, is one of the most important parts of the system - for without the ʻauwai, you cannot grow kalo and you cannot saturate the water with nutrients. A bottleneck in the ʻauwai literally stops the entire system. The ʻauwai, therefore, represents the kuleana embedded in the loʻi system. Without a clean ʻauwai, you cannot deliver water to the rest of the system and the entire system downstream suffers. We must mālama the ʻauwai to have a regenerative system.

The CTC - Community Stewardship program, like its role in the water system, recognizes the kuleana of maintaining our places/ʻāina/wahi pana/hotspots, the literal foundation upon which our community (and visitor industry) is built. In the same way that we must maintain the ʻauwai to keep the waters flowing to our loʻi, the CTC - Community Stewardship program is built upon the manaʻo that we must mālama our sacred spaces to keep today’s world bathed in purpose, abundance, and a sense of place. This program will infuse community organizations with the capacity building that they need to help them expand their ʻāina based stewardship and continue to protect and perpetuate our spaces, stewarding the ʻāina that we call home.

The vision for a regenerative visitor industry in Hawaiʻi depends on community stewardship organizations who are committed to revitalizing ‘āina that has been overtaxed by the impacts of tourism. The CTC - Community Stewardship program recognizes the kuleana of maintaining these wahi pana, the literal foundation upon which our community and industry is built.

Organizations selected for the program are invited to join a cohort of mission-aligned non-profit organizations for specialized workshop opportunities and professional services and consultation in up to two (2) of the predetermined areas (on the upcoming pages) specifically focused on the needs of those stewarding DMAP identified tourism hotspots throughout Hawaiʻi. Non-profit organizations interested in applying must be currently engaged in stewardship activities in a DMAP-identified hotspot. For a list of hotspots identified in the Destination Management Action Plans (DMAPs) please see the end of this document.

In addition to the capacity building opportunities for their organization, cohort members may apply for one-time direct funding that will allow them to grow their stewardship efforts, expand their capacity, and seed their growth. More information on the direct funding opportunity can be found in the “Funding” section of this document. The funding opportunity associated with this program is meant to empower these vital organizations with capacity building opportunities that will enable them to increase their scope, footprint, and productivity, fueling their growth as they regenerate wahi pana for future generations.

Eligibility & Information

  • NOTE: APPLICATIONS FOR THE 2024 COMMUNITY STEWARDSHIP COHORT ARE NOW CLOSED

    Applicants must be a 501(c)(3) organization, Hawaiʻi non-profit, or entity that is organized for purposes other than profit. Applicants should currently be engaged in or actively working towards stewarding a DMAP-identified hotspot. For a list of all DMAP-identified hotspots, please see the FAQ section below. If you steward ʻāina that is not listed, there will be an “OTHER” category where you will be able to list the place your organization stewards and provide additional information about the project/program location. Entities organized for-profit will not be accepted into this program. For-profit businesses who apply under a fiscal sponsor for the purpose of achieving non-profit status will not be accepted at this time. Applicants must be able to provide a Hawaiʻi Express Compliance certificate and W-9 at the time of the award.

    Multiple proposals from an organization for different and separate programs may be submitted and will be reviewed and considered independently of one other. In order to ensure resources are available to support a range of organizations, there will be some limitations on awards:

    • An applicant may only apply for funding from one (1) of the Community Tourism Collaborative programs (CTC - Community Stewardship and CTC - Regenerative Experiences) for the same project/program.

    • If an applicant applies to both CTC programs, they may only be accepted into one, depending on space.

    • A project/program may not receive funding concurrently from multiple HTA programs. [Ex. If an organization received 2024 ʻUmeke funding for a project/program, that same project/program will not be eligible for these CTCs for 2024.]

    Applications must include:

    • All applications must be submitted online and respond to all questions and budget forms.

    • Applicant’s Articles of Incorporation (preferred) or other documentation such as Bylaws that verify the person(s) authorized to sign legal documents on behalf of the organization.

  • The following criteria will be considered in reviewing applications to determine the appropriate fit and eligibility for the CTC Community Stewardship program, funding request, and consultant support. Evaluators may take into account the written application, follow-up interviews, consultation with subject matter experts, and any other information that helps to inform these criteria. In making a final selection of cohort members, evaluation scores will be one element of selection. The final cohort may also take into consideration representation among geographic regions, diversity of projects, availability of consultants, and the overall feasibility of the project to meet timing and funding requirements.

    The preference will be to provide selected applicants the full funding requested as well as the two identified priority consultants; however, the program may make a different offer depending upon availability and fit. Selected applicants will also need to meet the eligibility requirements as outlined in the application. At the discretion of the program administrator, technical corrections may be allowed during the evaluation process.

Timeline

Funding Opportunity:

  • Applicants may apply for professional services and consultation in the identified areas in the following section to extend their community stewardship activities and build internal capacity. Applicants may be awarded up to two (2) areas of interest and will select from the list of offerings on the following page. This does not guarantee selection and awarding. If selected to be a member of the community stewardship cohort, services and consultation will be provided for an organization and paid directly to the consultant on behalf of the organization. All assets produced by the consultant will be the property of the organization upon completion of the cohort activities.

    Cohort members may apply for funding to expand their stewardship efforts and further their mission. Applicants must be able to quantify and project the future benefits of the product(s) or service(s) that the direct funding will produce. Direct funding awards may average $50,000 and must be spent by December 1, 2024.

    Matching funds are not required for this funding opportunity.

  • The following activities are not eligible for funding:

    • Business or organizational start-up plans;

    • Fundraising events (an event to raise money for your organization or a specific cause);

    • Litigation efforts;

    • Endowments;

    • Real Property, fixtures, and durable goods over $2,500;

    • Capital improvements;

    • Conferences/Conventions;

    • Prize money;

    • Merchandising (HTA funds to purchase goods (e.g. T-shirts) which will be resold for a profit);

    • Projects receiving funding from other HTA programs for the year 2025, including, but not limited to, the HTA’s Kūkulu Ola Program, Signature Events, Resort Area Hawaiian Culture Initiatives, and Destination Management Plans (DMAP);

    • Projects receiving State Grants-In-Aid (GIA) funds. If GIA funds are received for a different project, the organization can still apply to this opportunity;

    • Reimbursement for pre-award expenditures or costs before September 1, 2024; and

    • Sum of goods purchased may not exceed 50% of total award funds.

Assistance Areas

  • Marketing/Social Media Consultant

    • Examples of tangible assets: marketing/social media strategic plan, templates, content creation, etc.; organization’s public-facing moʻolelo development

    • Examples of capacity building: how to use marketing/social media strategies and templates to tell the organizational moʻolelo and increase engagement; how to use social media tools to create a long-term social media plan (e.g., scheduled posts)

  • Marketing/Website Developer

    • Examples of tangible assets: an easy-to-use, easy-to-update, drag-and-drop website; integration with external platforms like FareHarbor, Travel2Change, Eventbrite, Google Suite, etc.

    • Examples of capacity building: how to upkeep, update, maintain, and edit the website; how to engage with external platforms in a way that builds the organization’s reach, capacity, and expediency

  • Funding Opportunity/Report Writing/Data Collection Consultant

    • Examples of tangible assets: grant opportunities list, writing of a grant application, review of past unsuccessful grant applications with advice for future success, writing of final reports, data collection best practices, review of obtained data, development of questionnaires or survey instruments for data collection

    • Examples of capacity building: how to structure and write a grant application, how to collect data to inform the organization’s mission, structure, and purpose, how to write final reports

  • Land Management Consultant

    • Examples of tangible assets: site planning, land-specialized legal learning, land management strategic plan, best practices in acquiring land, stewarding ʻāina owned by other landowners, or partnering with large-scale ʻāina management organizations

    • Examples of capacity building: how to understand and navigate public agencies and understand jurisdiction, how to engage legal and planning professionals in supporting the organizational mission from a land and property perspective; how to balance cultural and environmental needs in land management systems

  • Volunteer Management Consultant

    • Examples of tangible assets: volunteer management plan, including how to communicate, organize, utilize, and keep existing volunteers or develop a volunteer stream; connections with visitor industry (e.g., hotels, cruise ships) to support voluntourism; best practices in engaging volunteers; stewardship management plan

    • Examples of capacity building: how to utilize local and/or visiting volunteers to support organizational mission and activities; how to find, recruit, and maintain volunteers; how to engage visitor industry partners in supporting a voluntourism program

  • Cultural Education Consultant

    • Examples of tangible assets: wahi pana content (e.g., moʻolelo, mele, oli, moʻokūʻauhau) to include in stewardship events, cultural consultation on initiatives, experiences, and programs provided

    • Examples of capacity building: how to share wahi pana content and ʻike with malihini in a way that is easy to understand; how to interweave different cultural elements together in a clean narrative; how to steward ʻāina in a values-based manner

  • Organizational Development Consultant

    • Examples of tangible assets: strategic action plan, succession plan, growth plan, leadership plan, board training, etc.

    • Examples of capacity building: how to leverage organizational assets to prepare strategically for the future; how to scale the organization in a manageable, intentional way; how to mentor organizational members or locate external community members to continue stewardship work into the future; how to structure leadership (and/or paid staff) to best support the organizational mission, programs, and goals

  • Other Consultants

    • Organizations are able to request consultation for specific organizational needs, considered on a case-by-case basis. For example:

      • Community relations, Community engagement, Community outreach

      • Navigating working with public sector agencies

      • Architectural, construction, and/or design consultants

      • Financial consultants

      • Environmental/sustainability consultants

Learn More

NOTE: APPLICATIONS FOR THE 2024 COMMUNITY STEWARDSHIP COHORT ARE NOW CLOSED

One Page

Program Packet

Addendum

Slide Deck

Info Session


The Addendum above includes changes, omissions, and clarifications to the Program Packet for the Community Tourism Collective - Community Stewardship Program (hereinafter referred to as the “Program Packet”). All other terms, provisions, and conditions of the Solicitation published on July 1, 2024, shall remain in full force and effect. Applicants should look at the FAQ section below that may provide further clarification in response to questions received. Any changes to the program will be made through an Addendum.

FAQ

  • Applications are only accepted online through the Technical Assistance and Capacity Building (TACB) Program website. Visit http://www.regenerativetourismhawaii.info to submit your application.

  • Only registered, HCE-compliant non-profit organizations stewarding Destination Management Action Plan (DMAP) identified hotspots are eligible to apply for this program.

    For-profit businesses, non-profit organizations who do not steward ʻāina, and non-profit organizations who steward ʻāina that are not identified as a DMAP hotspot are ineligible. We recommend these businesses and organizations check out the CTC - Regenerative Experiences program to see if they are a good fit.

  • Organizations who have received direct funding from the Hawaiʻi Tourism Authority are eligible to apply for this program, however they are not eligible for direct funding for projects/programs that are currently being funded by HTA. Different projects/programs operated by the organization are eligible for direct funding.

  • Destination Management Action Plans (DMAPs) were developed to identify how to manage the visitor industry and its impacts across Hawaiʻi’s four counties. DMAP identified hotspots are listed in the plan corresponding to the ʻāina’s county as follows:

    All counties’ Destination Management Action Plans can be found at https://www.hawaiitourismauthority.org/what-we-do/destination-management/

  • Each applicant may apply for up to two areas of consultation, which will be provided based upon availability and fit. Organizations may indicate interest in other areas but will be selected for up to two (2). These include:

    • Marketing - social media consultant

    • Marketing - website designer

    • Funding/report writer and data collection

    • Land management consultant

    • Volunteer management consultant

    • Cultural consultant

    • Organizational development consultant

    • Other technical consultant

      • 7/1/24: Application opens

      • 7/17/24: Virtual community session - including question and answer opportunity

      • 7/31/24: Application closes

      • 8/16/24: Selected applicants are notified of inclusion in the program cohort

      • 9/2/24: Cohort activities begin, including virtual/in-person workshops, professional consultation opportunities, and direct funding disbursement

      • 12/1/24: Cohort activities end; all funds must be spent by this date

      • 12/31/24: Final report deadline

    • The following criteria (found above or in the addendum) will be considered in reviewing applications to determine the appropriate fit and eligibility for the CTC Community Stewardship program, funding request, and consultant support. Evaluators may take into account the written application, follow-up interviews, consultation with subject matter experts, and any other information that helps to inform these criteria. In making a final selection of cohort members, evaluation scores will be one element of selection. The final cohort may also take into consideration representation among geographic regions, diversity of projects, availability of consultants, and the overall feasibility of the project to meet timing and funding requirements.

    • The preference will be to provide selected applicants the full funding requested as well as the two identified priority consultants; however, the program may make a different offer depending upon availability and fit. Selected applicants will also need to meet the eligibility requirements as outlined in the application. At the discretion of the program administrator, technical corrections may be allowed during the evaluation process.

  • Direct funding will be disbursed in two rounds:

    • September 2024: A portion of requested and approved funds will be disbursed to cohort members. There is no requirement for this disbursement aside from acceptance into the cohort and approval of the original funding request.

    • January 2024: Remaining percentage of requested and approved funds will be disbursed to cohort members only upon submission and approval of the final report. Although these funds will be disbursed in January, all approved program funds must be spent by December 1, 2024. This requires that organizations be prepared to pay upfront for the final percentage of requested funds, then receive reimbursement.

  • No. However, average funding is anticipated to be averaging $50,000. Additional explanation should be provided if applying well outside the range. Organizations should be ready with their project, demonstrate capacity to implement immediately, and ability to execute the project within the time and funding available.

  • We encourage organizations to apply for projects that involve stewardship of land and places important to Hawaiʻi that are particularly impacted by visitors to Hawaiʻi. Offered only as examples and not to limit your creativity, projects might include:

    • Building a hālau at a hotspot for education and stewardship

    • Site planning for an area connected to a stewardship site

    • Development of a reservation system and coordination of partners

    • Signage for a location not appropriate for visitors or certain activities

    • Educational materials for visitors and residents about hotspot wahi pana

    • App development or data tracking to measure impact

    • Plants, supplies, and organizational capacity to support stewardship activities

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